About FranchiseFinder

Expert Guidance for One of the Biggest Decisions You'll Make.

FranchiseFinder was built by people who understand that buying a franchise is not just a business decision — it is a life decision.

We combine franchise industry expertise with legal rigor to give buyers the clearest possible picture before they commit. The result is a discovery process built around fit, not pressure: shorter shortlists, better questions, and the documentation to back every claim.

Our platform is free to buyers because franchisors compensate us when matches close. Our FDD review service ensures you have attorney-level insight before you sign anything — and that the flat fee is small relative to the asset you're acquiring.

If you've ever filled out a "lead form" on a franchise site and then been hounded by call centers for a month, we built FranchiseFinder for you. There's a better way.

The team

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Adrienne Walker
Founder & Head of Advisory

Former multi-unit franchisee. 14 years matching buyers to brands.

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Marcus Greene
Director of FDD Review

Franchise attorney, licensed in 12 states. Former in-house counsel at a top-30 brand.

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Sofia Reyes
Lead Franchise Advisor

Specialist in semi-absentee and multi-unit development across the Southeast.

Industry membership
IFPG Member
International Franchise Professionals Group
Buyers served
12,400+
Across our advisory and platform
States covered
All 50
Plus DC and Puerto Rico